WFG EXTENDS TITLE SPONSORSHIP OF CONTINENTAL CUP
Posted on Wednesday, October 5, 2011 at 8:48am
The World Curling Federation and Canadian Curling Association (CCA) have announced that World Financial Group has extended its title sponsorship of the Continental Cup through to 2013, with an option for 2014.
World Curling Federation President, Kate Caithness, is delighted by this latest agreement with the organization. She said: “We welcome the World Financial Group’s extension of their sponsorship of the Continental Cup. This latest investment highlights their continued commitment to the sport of curling and this showcase event.”
She added “it is encouraging to see that yet another internationally renowned organization has recognized the benefits of investing in curling. I have no doubt that our Member Associations, many of whom will be represented at the Continental Cup, will be delighted with the news of their support, which will go a long way in helping our sport continue to grow.”
World Financial Group came on board as title sponsor for the unique international competition known as the Continental Cup last year, when it was held in St. Albert, Alberta, Canada and won in record fashion by Team North America over Team World.
The 2012 World Financial Group Continental Cup, featuring six teams (three men’s and three women’s) from North America versus six teams representing The World, will take place January 12-15 in Langley, British Columbia, Canada. Currently, North America holds a 4-3 edge over Team World since the inaugural Continental Cup in 2002 in Regina, as each side has triumphed in alternate years.
Scottish curlers (Tom Brewster, Greg Drummond, Scott Andrews, Michael Goodfellow, Eve Muirhead, Anna Sloan, Vicki Adams and Claire Hamilton) will help to form part of Team World for the 2012 World Financial Group Continental Cup in the quest to regain the title they lost last year.