Seniors Curling Scores New Sponsorship Deal with O.V.D.
Posted on Thursday, May 1, 2014 at 11:00am
The Royal Caledonian Curling Club (RCCC) has announced the signing of a sponsorship deal with best selling dark rum, O.V.D. for its Scottish Curling Senior Championships.
The relationship, which will kick-off in earnest in 2015, will see O.V.D. become headline sponsor of the Scottish Curling Seniors, one of the principal Championships run by the RCCC, the governing body for the sport in Scotland.
Open to curlers aged over 50, the winning men’s and women’s teams in the Scottish Curling Senior Championships earn the right to represent their country at the World Senior Championships where at this year’s event in Dumfries, Scotland’s Senior Women were crowned World Champions – Christine Cannon’s Scottish women (pictured top) beat Canada 6-5 to claim the Gold medal at a packed Dumfries Ice Bowl on Wednesday 30th April.
Stuart McLean, Marketing Officer for the RCCC said: “This is great news for Scottish curling at a time when we are celebrating the achievements of our senior women and the success of the British teams that won medals at the Olympic and Paralympic Games this year. We are all looking forward to working with O.V.D. dark rum to maximise exposure both for the brand and for our sport.”
Paul Curry, Marketing Manager for O.V.D. added: “O.V.D. is owned by William Grant and Sons, one of Scotland’s few remaining independent family spirits businesses. The drink was first imported into Scotland in 1838 and remains the best selling dark rum in the country today. Both O.V.D. and curling have a rich heritage and a strong Scottish following so they seem a natural fit. O.V.D. also tastes great when served over ice.”
The new sponsorship deal was announced during the 2014 World Senior Curling Championships (April 23rd-30th) in Dumfries. Fifteen women’s and twenty five men’s teams competed at the event with Scotland represented by Keith Prentice (from Duns), Lockhart Steele (Hamilton), Robert Anderson (Ayrshire), Tommy Fleming (Kelso) and Robert Clark (Ayrshire) in the men’s event (pictured left) and Christine Cannon (Stranraer) Margaret Richardson (Paisley), Isobel Hannen (Hamilton), Janet Lindsay (now Ontario, Canada) and Margaret Robertson (Berwick) in the women’s, pictured with coach Jackie Lockhart.
Stuart McLean concluded: “It seemed fitting to announce this important new deal during the World Senior Championships. The news of the sponsorship was shared with this year’s teams who were happy to help us raise a toast to the future success of this partnership”.
Photos: Richard Gray